With expertise resident in its various product divisions and cells, IEEMA is the natural voice of Indian electrical industry and on its behalf plays a crucial policy advocacy role with the government and its agencies. IEEMA facilitates a robust two-way flow of customised and value added information between the government and the industry. It sensitises all stakeholders on the future requirements for development of the power sector in the country.
IEEMA is proactively engaged in the government-industry consultative mechanism through its representation on various councils and committees constituted by the government and its agencies in policy, strategic and other matters.
IEEMA works closely with government agencies, utilities, standardisation bodies, research & development organisations and testing institutes for formulating Indian standards for electro-technical industry and developing energy efficient products.
IEEMA continuously interacts with the Ministry of Power, Government of India, on issues related to implementation of the Restructured Accelerated Power Development & Reforms Programme (R-APDRP) and the Rajiv Gandhi Grameen Vidyutikaran Yojna (RGGVY), supports the Bureau of Energy Efficiency (BEE) in standards and labelling programme for energy efficient products, assists in developing standards, interacts with testing institutions, organises DRUM training programmes with the Ministry of Power / USAID and quality awareness programmes with the Quality Council of India, etc.