Over the years, the Indian electrical equipment industry has developed a diversified, mature and strong manufacturing base, with robust supply chain, and a rugged performance design of products. Globally Brand India presents a huge opportunity thus it is imperative to promote the growth of exports of electrical equipment that have a strong manufacturing domestic base and manufactures need to move up the value chain.
The major export markets for Indian electrical equipment are USA, Germany, UAE, Saudi Arabia, France, UK, Nigeria, China, Kenya and Brazil, Italy , Singapore, Canada Mexico, Japan which testifies to the quality of Indian manufactured electrical equipment, varying and depending on products.
A market diversification strategy based on the changing dynamics of growth in the world economy is necessary to sustain growth of exports. The industry should rethink its market strategy and focus on newer markets.
- Essential to retain presence and market share in existing geographies
- Moving up the value chain in providing quality products
- Exploring and penetrating new and emerging markets
Focus on: Africa, CIS, Latin America, ASEAN region. The industry needs the support of the Government in introducing policy changes which will specifically support exports of electrical equipment from India. These include policies related to export financing, taxation, marketing, etc. which will immensely help the Indian exporters compete better in the global arena. The Focus Product Scheme (FPS), under the Foreign Trade Policy, should be extended to cover all electrical equipment.
Indian manufacturers also need to focus on product innovation, technology, R&D, packaging, cost competitiveness. Together, we need to build a Brand India in electrical equipment domain across globe.
Activities of IEEMA
Engaging with Power and Energy sector delegations from various Countries
Showcasing strength of Electrical equipment by participation of IEEMA in International Exhibitions/ Conferences
Activating the MoU Partners of IEEMA in various Countries for facilitating and catalyzing bilateral relations
Organizing Sessions which are networking and brainstorming during the meeting of Division
Participation at International Event in 2018
Participation on Hannover Messe, Germany
Participation in SIEF 2017 25 – 29th September 2017 at Seoul South Korea
Participation in Taitronics and FAEMA 09 – 15th October 2017 , Taipei, Taiwan
International Roadshows and visits for ELECRAMA 2018
10th – 12th Dec’17 – Bangladesh
15th and 16th January 2018 – Laos
18th and 19th January 2018 – Cambodia
25 January 2018 – Nepal
12 February 2018 – Bangkok
International Division meetings held in 2017 – 18 and onwards
- 1st Meeting – 18 August 2017, IEEMA Delhi office
- 2nd Meeting – 6th October 2017, IEEMA Delhi office
- 3rd Meeting – 19 January 2018, IEEMA Delhi office
- 4th Meeting – 9 February 2018, IEEMA Delhi office
- 1st Meeting – 27 April 2018; KEC International Ltd, Mumbai