IBEF Rolls Out `Brand India Engineering` Campaign at IESS 2015

Brand India Engineering campaign launched by Ministry of Commerce & Industry, Government of India aims at creating true brand value in international markets for Indian engineering products & services. It is expected to catapult India’s status in engineering capabilities, by highlighting India’s competitiveness, credibility & service commitments in engineering sector.

India Brand Equity Foundation (IBEF), a Trust established by the Department of Commerce, Indian Electrical & Electronics Manufacturers’ Association (IEEMA) and EEPC India are steering the campaign in coordination with national associations & industry stakeholders in the Electrical Equipment sector.

Brand India Engineering at IESS 2015 Brand India Engineering is being led by IBEF, under the aegis of the Department of Commerce Mr Ravi Capoor, IAS, Joint Secretary, Ministry of Commerce and Industry and CEO, IBEF, Mr Babu Babel, President, IEEMA and Mr Sunil Misra, Director General, IEEMA formally launched the Brand India Engineering campaign at the India Engineering Sourcing Show (IESS) 2015 in Mumbai.